Why use WebP on your website instead of PNG or JPEG
Discover why the WebP format is the best option for optimizing images on your website. Reduce file sizes by up to 45% while maintaining visual quality.
Why use WebP on your site instead of PNG or JPEG
If you run a website, you know that loading speed is an essential factor to retain visitors and improve SEO. And when it comes to optimizing images, the WebP format has stood out as the best option compared to the traditional PNG and JPEG.
What is WebP?
WebP is an image format developed by Google that offers more efficient compression, reducing file sizes without compromising visual quality. It supports both lossy and lossless compression, and also allows transparency (alpha channel) and animations, all in a single format.
Main advantages of WebP
1. Smaller file sizes
WebP images are typically 25% to 35% smaller than JPEGs and up to 45% smaller than PNGs, while maintaining similar visual quality. That means less loading time and bandwidth savings.
2. Better performance and SEO
Lighter sites load faster, which improves user experience and can increase your score on Google PageSpeed Insights, a factor that directly influences search rankings.
3. Support for transparency and animations
Unlike JPEG, WebP supports transparency, just like PNG. It can also replace GIFs, allowing for lighter and smoother animations.
4. Growing compatibility
Today, virtually all modern browsers (like Chrome, Firefox, Edge and Safari) already support WebP. This makes its adoption safe and recommended for any type of website.
When to use WebP
- On all website images, especially banners, product images and thumbnails.
- On blogs and e-commerce sites, to optimize loading times.
- On images with transparency, replacing PNG.
- On lightweight animations, replacing GIFs.
💡 Tip: You can convert PNG or JPEG to WebP quickly and for free using our JPG to WebP conversion tool or PNG to WebP here on utiliapp.com.
How to convert to WebP
Converting your images is simple and fast. You can use the free tool from UtiliApp to convert PNG or JPEG to WebP with just a few clicks. Just upload the image, wait for the conversion and download the optimized new format.
Conclusion
Adopting the WebP format is one of the most effective and easiest ways to improve your site's performance, save resources and increase visitor satisfaction. If you aren't using this format yet, now is the time to start.
Posts are written by humans and Artificial Intelligences, most often by both together in Brazilian Portuguese. Texts are translated to other languages using AI.